Our idea came to mind about ten years ago when we installed one of the first SMS/email reminder platform in a friend’s dental office (a start-up practice). During the following years, the frustration flourished that this platform was so rigid, not customizable, and so expensive for an average dental office. It left a seed inside our hearts that someday, someone had to do something better. By 2017, while helping (again) other dental offices (start-ups) implement SMS/email reminder platforms, we saw that nothing much had changed since 2010. Our hearts and souls were broken. Seven years had passed, and much little innovation.
During the same period (2010-2017) we had seen in Silicon Valley, so many creative products and engineering people built great platforms and applications. Why was software in the dental space 10-20 years behind? SMB’s and Big Corporations were enjoying the benefits of the creation of amazing platforms and software while at the same time becoming more efficient in their processes. A light came out of the darkness. We spoke to many dentists and understood the way data, within their applications and software, is poorly moved. So many practice management softwares, so many web applications like banks, insurance carriers, social media, recall platforms, QuickBooks, analytics, etc.